Using Custom Logo Pins for Merchandise and Marketing
Custom logo pins can be a powerful tool for merchandise and marketing purposes. These pins, featuring your brand’s logo or emblem, offer a range of benefits that can help increase brand awareness, foster customer loyalty, and drive engagement.
What Are Logo Pins Exactly?
Logo pins, also known as custom lapel pins or emblem pins, are small accessories that feature a brand’s logo or emblem. These pins are typically made of metal, such as brass or zinc alloy, and are designed to be worn or displayed on clothing, bags, hats, or other accessories. They are created through a process where the brand’s logo or design is stamped onto a metal base and filled with colored enamel to achieve a vibrant and durable finish. Logo pins serve as a tangible representation of a brand’s identity and are commonly used for promotional, marketing, or branding purposes. They can be given away as promotional items, sold as merchandise, used for employee identification, or incorporated into various marketing campaigns to increase brand visibility and recognition. Logo pins are highly customizable, allowing brands to showcase their logos, slogans, or specific design elements. They have gained popularity as collectibles and fashion accessories, with people proudly displaying them to show their support or affiliation with a particular brand. Overall, logo pins are versatile and effective tools for promoting a brand, fostering customer loyalty, and creating a sense of community.
Why Do Businesses Create Custom Logo Pins?
To answer this question, let’s take a look at a few custom logo pins from some recognizable brands. First up, we have Nasa.
Custom logo pins help businesses establish and reinforce their brand identity. By featuring the company’s logo or emblem, these pins serve as a visual representation of the brand and help create brand recognition and awareness. Logo pins act as a portable and wearable advertisement, allowing individuals to showcase their affiliation with the business and spread the brand’s message wherever they go.
Overall, custom logo pins offer a versatile and impactful way for businesses like NASA to promote their brand, engage with customers and employees, and generate revenue. They serve as tangible representations of the brand’s identity and can have a lasting impact on brand recognition and loyalty.
The design of a Masonic enamel pin typically incorporates various symbols and elements that hold significance within Freemasonry. Here’s an explanation of some common design elements found in Masonic enamel pins:
Square and Compasses: The most recognizable symbol of Freemasonry, the square and compasses, is often featured prominently in Masonic enamel pin designs. The square represents morality, honesty, and fairness, while the compasses symbolize self-discipline and maintaining boundaries. This symbol represents the pursuit of knowledge and the importance of balancing one’s actions and behavior.
All-Seeing Eye: Another significant symbol found in Masonic enamel pins is the All-Seeing Eye, often depicted within a triangle. This symbol represents the divine presence, spiritual enlightenment, and the watchful eye of God or the Great Architect of the Universe. It signifies the Masonic belief in a higher power and the importance of moral and ethical conduct.
Gavel: The gavel is a symbol of authority and leadership within Freemasonry. It represents the power to maintain order, make decisions, and guide the Masonic fraternity. The gavel is often included in Masonic enamel pin designs to signify the role of leadership and the responsibility that comes with it.
Pillars: Two pillars, known as the pillars of Jachin and Boaz, are common elements in Masonic symbolism. These pillars represent strength, stability, and the duality of nature. Jachin symbolizes establishment and Boaz symbolizes strength, reminding Masons of the balance required in their personal and Masonic lives.
Masonic Working Tools: Various Masonic working tools, such as the square, level, plumb, trowel, and compass, are often incorporated into Masonic enamel pin designs. These tools have symbolic meanings and represent virtues such as honesty, integrity, equality, and the pursuit of knowledge.
Masonic Apron: The Masonic apron is an important symbol in Freemasonry, representing the purity of intentions and the pursuit of moral conduct. It is often depicted in Masonic enamel pins to signify the significance of personal growth, self-improvement, and adherence to Masonic principles.
Masonic Lodge or Temple: Some Masonic enamel pins may feature the image of a Masonic lodge or temple. This represents the physical space where Masonic meetings and rituals take place and symbolizes the unity and brotherhood shared among Freemasons.
It’s essential to note that the specific design elements and symbolism of Masonic enamel pins can vary slightly depending on the Masonic jurisdiction or branch. The design elements mentioned above are common but may be combined or modified in different ways to create unique and meaningful Masonic enamel pin designs.
Merchandising With Custom Logo Pins
Besides advertising and branding, there is one more reason why businesses around the world order custom logo pins. Sometimes, all they need is some custom merch to offer fans and followers.
Custom logo pins like these are sold at store locations, online on a company’s website, and through pin retailors. Just like the custom trading pins you find at theme parks, these are collectible pins that represent a corporation or small business.
Not only does this work as a form of advertisement for your brand, it also gives your customers a chance to feel like they are apart of your brand’s culture. Custom logo pins like these are great conversation starters and fun collectibles that will last a lifetime.
Designing a Set of Custom Logo Pins For Your Business
Creating your own custom logo pins is easier than you might think. It starts with an idea, and once you know a little about the different types of pins and custom options, you’re all set.
A majority of custom logo pins are either soft enamel or hard enamel (also called cloisonne). However, there are a few die struck logo pins, offset printed logo pins and even silkscreen logo pins. Choosing the best type of lapel pin for your custom design is all a matter of personal preference, but if you need help narrowing down your options, just let us know.
We have experience working with companies of every shape and size, and we use Pantone colors in all of our products to ensure that the final product matches your brand material. If your company has a style guide for your emblems, be sure to send it along with your free quote. Otherwise, just tell us what Pantone colors to use, and our professional art team will set to work.
Let us know how you plan on using logo pins in your business! We’re always looking for new and interesting stories about custom enamel pins.
